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Analyzing Behavior of Book Buyers Part 1 – Finding Your Book

26 Dec

I’m no marketing guru, but I think the first step in selling your product is to understand your customer. An author needs to know how people find his book and how those people choose their purchases. I haven’t conducted surveys on the subject, but, in this two part series, I’ll share what my experience, logic, and research tells me.

Brian W. Foster

My research indicates that the vast majority of self published authors sell few books.  Some, however, do become successful, and I think that the major difference between the two groups is that the ones who do well treat it as a business.

I’m no marketing guru, but I think the first step in selling your product is to understand your customer.  An author needs to know how people find his book and how those people choose their purchases.  I haven’t conducted surveys on the subject, but, in this two part series, I’ll share what my experience, logic, and research tells me.

How Buyers Find Books:

  1. Recommendations – Readers tend to associate with other readers, and a personal recommendation is, by far, the best way for someone to be introduced to your book.  It may not be the most common method of finding a book, but the conversion rate from browser…

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