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Analyzing the Behavior of Book Buyers Part 3 – Reviews

26 Dec

Next comes the dreaded reading of the reviews. Some browsers will read a bunch of comments; other only a few. You can be sure, though, that they’ll all look at the top rated one for the “Most Helpful Customer Reviews” and that they’re all looking for the following:

  • Assurance that someone out there has actually bought and read your book.
  • Assurance that the book isn’t total crap.
  • Highly individual criteria.

Brian W. Foster

In Part 1 of this series, I examined how book buyers find your page.  In Part 2, I wrote about the first thing they look at on your page.

At this point, the potential customer has found your book and, after reading the description, is intrigued.  You’re home free, right?  Wrong.

Next comes the dreaded reading of the reviews.  Some browsers will read a bunch of comments; other only a few.  You can be sure, though, that they’ll all look at the top rated one for the “Most Helpful Customer Reviews” and that they’re all looking for the following:

  • Assurance that someone out there has actually bought and read your book.
  • Assurance that the book isn’t total crap.
  • Highly individual criteria.

We can’t control that a potential buyer might read something innocuous in a review that makes him click away.  There’s no accounting for taste, and you have to…

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Posted by on December 26, 2012 in Marketing, Self Publishing

 

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