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Analyzing the Behavior of Book Buyers Pt 2 – Reading Your Description

26 Dec

The first thing the book buyer is going to do on your book page is look at the description. If they like it, they’ll continue on in their research process. If not, it’s on to the next author.

Brian W. Foster

Last Thursday, I examined Step 1 of the Book Buyers’ Process – Finding Your Book.  Now that you’ve got them at your book page, you’re done.  Right?

Wrong.  Your job has only just begun.  You’ve got three opportunities for these potential customers to walk out the virtual door never to return.

Step 2 of the Book Buyers’ Process – Reading the Description

The first thing the book buyer is going to do on your book page is look at the description.  If they like it, they’ll continue on in their research process.  If not, it’s on to the next author.

Takeaways:

  • If they’ve made it this far in the process, they’re rooting for you to convert them into a customer.  They’d much rather find a book now than to have to continue on.
  • This stage is only Step 2 of 5.  You cannot get them to click buy from your…

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Posted by on December 26, 2012 in Marketing, Self Publishing

 

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