RSS

Analyzing the Behavior of Book Buyers Pt 5 – Price

02 Jan

Brian W. Foster

See Parts 1, 2, 3, and 4 of this series.

If a browser reads your sample and likes it, he’s going to buy it, right?  Nope.  You still have one big hurdle to clear — price.  A few thoughts on the subject:

  • Price isn’t necessarily the last thing the browser considers.  It’s a factor that can lose you the sale at any point during the process.  It might even be the first thing the potential buyer examines.
  • Sometimes, setting price is about maximizing profit.  Selling fewer books at a higher margin may bring you more money than selling a lot at a smaller margin.
  • Sometimes, setting price is about exposure.  In the long run, getting a sample of your work into the hands of as many people as possible may outweigh short term profit.
  • A price point that is too low may indicate to the potential customer…

View original post 307 more words

Advertisements
 

Tags: , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: