If a browser reads your sample and likes it, he’s going to buy it, right? Nope. You still have one big hurdle to clear — price. A few thoughts on the subject:
- Price isn’t necessarily the last thing the browser considers. It’s a factor that can lose you the sale at any point during the process. It might even be the first thing the potential buyer examines.
- Sometimes, setting price is about maximizing profit. Selling fewer books at a higher margin may bring you more money than selling a lot at a smaller margin.
- Sometimes, setting price is about exposure. In the long run, getting a sample of your work into the hands of as many people as possible may outweigh short term profit.
- A price point that is too low may indicate to the potential customer…
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