Guy Kawasaki, the former Apple evangelist, who is now advising Google’s Motorola group on product design, recently co-authored a book with Shawn Welch, called APE: Author, Publisher, Entrepreneur–How to Publish a Book, aimed at helping people understand the self-publishing process. Kawasaki offered WebProNews some additional thoughts on the subject, so if you’ve written a book, or are planning to, pay attention.
According to Kawasaki, there are three main benefits to self-publishing versus traditional publishing.
“Creative control, shorter time to market, and greater royalty per copy,” he says, noting that these benefits do, however, come with “greater responsibility for the quality of your book.”
“There’s no such thing as a free lunch,” he adds.
When it comes to marketing and distribution, Kawasaki notes, “First, an author has to realize that whether her publisher does these things or she does them herself, the same things have to happen. Many self-published…
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