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Phase 2 of a successful book marketing campaign: Once you submit your manuscript.

The Indie Book Writers Blog | Self Publishing | Get Published

In an earlier post, I introduced the idea that there are three phases of a successful marketing campaign. The first phase is Before You Submit Your Manuscript. Phase 2 is Once You Submit Your Manuscript. This is when you truly begin to prepare the groundwork for the launch of your book.

marketing-381x300Here are the key things to focus on during this critical phase.

DEVELOP YOUR BOOK’S MEDIA “HOOK.”
Sometimes called the “elevator pitch,” this is the two-minute speech you would give to get media outlets
interested in featuring your book. Above all, make sure your pitch is brief, clear and unique. Don’t just talk about your book, but make sure you talk about the topic of your book in your pitch.

PLAN YOUR BOOK LAUNCH EVENT
One of the key elements of your marketing plan should be a book launch party. This is a way to generate

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The 3 phases of a successful book marketing campaign

The Indie Book Writers Blog | Self Publishing | Get Published

Marketing your book can be as fun and creative as the actual process of writing a book — if you have the right
plan. In fact, developing a marketing plan is one of the most important tasks you need to complete in order to promote
your book successfully.

As with any good book, a good marketing plan has an effective beginning, an engaging middle and a powerful end. Think about it in three phases:

PHASE ONE: Before You Submit Your Manuscript

PHASE TWO: Once You Submit Your Manuscript

PHASE THREE: After Your Book Is Available for Sale

Marketing planOver the course of the next three posts I am going to address some key things to think about during each of these phases to help you create the most successful marketing plan you can.

PHASE ONE: Before You Submit Your Manuscript

The time to start thinking about your marketing plan is before…

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Very Inspiring Bloggers Award

Very Inspiring Bloggers Award

I was nominated for “The Very Inspiring Blogger Award” on Monday by fellow blogger at Imagineer-ing and I’d like to take this opportunity to thank Chelsea Brown for this award.

Thank you very much Steve, I truly appreciate this and I am paying it forward now.

 

Here are the rules of the award:

  1. Display the award logo,
  2. Link back to the person who nominated you,
  3. State 7 things about yourself,
  4. Nominate 15 other bloggers for this award and link to them.

Alright, let me try to share seven things that you may not know about me. 

  1. I love to read, read, read a lot of books. I find reading relaxing and enlightening.
  2. I love listening to music. i prefer a bit of everything when it involves music: classical, rock,  slightly jazz, so on. I typically hear music once I am within the workplace. I stream music from an online station or alternative online tool. the idea is to listen to something while i’m working. I listen to music also betting on my mood, and i often find that I connect songs to sure moods and thoughts. for instance, in my writing, i’ll occasionally  use a line from a song lyric as an epigraph as a way to line a context or mood for the writing. I positively love definitely music, and i think music is a crucial aspect of my life.
  3. I might sometimes write for other publications. I also ghost pieces pretty regularly. And I’ll also occasionally blog for the SelfPublish101. It’s a big Internet out there.
  4. I go to the gym occasionally. And jog every Saturday and Sunday.
  5. During my leisure time I played Video Games with my brother, it’s fun. Try!
  6. My ambition in life.. I want to become a writer! I want to write stories that are capable of changing the lives of people. I always had writing as a hobby. Whenever I was unhappy or dissatisfied with my life, I would often write short stories emerging from my imagination.
  7. I am also doing some image editing/designing.

Nominees (In no particular order)

Imagineer-ing – An adventure in ebooks.

brianwfoster.com – Tips, reviews and critiques in fiction writing.

Self Publishing Advocate – Encouraging authors in the Self-publishing industry.

Hey Sweetheart, Get Me Rewrite! – A Discussion of Writing For Those Who Have Spent Their Lives Writing

Oprah – Life Lift is a place where you can find engaging news, fresh images, and the straight talk.

Catherine Ryan Howard – Writer, astronaut, skinny – Catherine Ryan Howard wouldn’t mind being any of those things.

Xlibris Self Publishing – designed to help you write and publish your book.

Shannon Thompson – You need the world, and the world needs good people.

Weakly Short Stories – Just another WordPress.com site.

Gabfrab.com – I’ve infused myself with puppy DNA.

Bucket List Publication – Indulge- Travel, Adventure, and New Experiences

The Life of a Newbie Self-Published Author – This blog is my journey through self-publishing, side quests included

Pat Fitzhugh – Author

Disappearing in Plain Sight – Writing about writing.

Congratulations to all of my nominees!!!

 
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Posted by on January 23, 2013 in Authors, Award

 

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Invaluable Tools for Indie Authors, Part I

 
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Posted by on January 16, 2013 in Authors, Self Publishing, tools

 

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Xlibris presents the Benefits of Self-Publishing

For years, Xlibris has been making tens of thousands of people’s dreams of becoming published authors come true, and we definitely have some experience to share. So what are some of the advantages of self-publishing, as opposed to the “traditional” publishing route?

Today we’ll highlight some of the more significant differences you’ll encounter if you elect self-publishing, and you can decided if it’s right for you.

Let’s say this up front, though: publishing, self or otherwise, has never been an easy business. Regardless of how you publish, you’re going to have to be a great self-promoter. That means book signings, social media, readings, and good old-fashioned word of mouth. But if you had the perseverance to complete that first book, you can handle it!

So what are some benefits of self-publishing?

Speed:

Even if you find an agent, and even if that agent finds a publisher (two rather big “if’s”), it can take years for your book to actually hit the shelves. The self-publishing cycle is much shorter; your book can go from your computer to the shelves in months (or even weeks, if you elect to publish as an e-book.)

Longevity:

Traditional publishing is a “survival of the fittest” kind of world. If your book isn’t selling, it’s going to be taken off the shelves, before it even has a chance to build a fan base. When you self-publish, your book stays available as long as you want it to be available.

Creative Control:

When you self-publish, you have much more control over the final appearance of your book, to include the cover design, size, binding, etc. Does this place the weight of more decisions on your shoulders? Sure–but the final product will be more in line with what you envisioned.

No More “Gatekeepers”:

Remember what we said about publishing being a tough business? Well, you know what’s harder than promoting a published book? Promoting an unpublished book. Traditional publishing isn’t about making sure the most deserving books make it to the bookstores, it’s about what the publishers feel they can successfully market. “Why,” their thinking goes, “should we sell 5,000 copies of a thousand authors’ books when we can sell five million copies of ONE author’s book?” Good-bye, midlist.

Even if your potential audience is just a few thousand people, a few hundred, the residents of your town, or your own family members, self-publishing allows your book to become a reality.

You’ve worked hard, spent hundreds of hours and weekends, and probably sequestered yourself from friends and family to get that manuscript completed. Why let it lie around in your closest, or take up space on your hard drive? Self-publishing, with Xlibris or on your own, can help you take it across the finish line to your ultimate goal: putting your book into the hands of your readers.

Check out the Xlibris Bookstore to see how other self-publishing writers are making their dreams come true! We hope to see you back again soon at the Xlibris Writer’s Workshop!

Source: Xlibris Writer’s Workshop

 
 

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Self-Published Interview Series: Judi Fennell!

For the Love of Books

Judi Fennell comAfter taking a break over the holidays, the self-published interview series is back! Please join me in welcoming romance author, Judi Fennell!

PUBLISHING QUESTIONS…

  • What was the deciding factor in self-publishing your book(s)? Did you decide on ebook or print only or both?

BATB 1400I wanted my story Beauty and The Best out there for readers. The story had been in the American Title Contest sponsored by Romantic Times Magazine and had gotten a lot of exposure. It’d come close to selling to NY twice. Readers were asking for it. When it was rejected yet again because “it doesn’t fit out line” even though the editors LOVED it, I decided to put it up on my own.

  • What went into the process? Writing, editing, cover design, formatting, etc… Share your ups and downs and how you went about it. If you used a service from a someone, could you share who?

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