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How to use Pinterest to promote your book

How to use Pinterest to promote your book

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You’ve heard of it. You’ve looked at it. You may have even played with it and thrown around the term “repin” with your close friends. You know it’s powerful, and you want to engage with it to promote your book, but you don’t know how.

Look no further.

At its core, Pinterest is a virtual style-board – a place to collect and share images relating to your personal interests. At a basic level, people use Pinterest to post and share images and content linking back to an original source. Because there are millions of people using Pinterest, the potential to have your content shared is enormous, making it an effective means for book promotion.

How to Use Pinterest as an Author

The ultimate goal of a Pinterest account is to have people follow your boards and repin your pins, thereby promoting your book and you as an author. To encourage this, it’s important to have a strategy and stick to a plan. Though there are countless ways to use Pinterest; the following tips will help you establish a foundation for a promotion strategy that is adjustable yet effective:

Create Effective Boards

Boards are the cornerstone of Pinterest accounts. Having effective boards full of high-quality images that link back to your website are necessary to drive traffic to your website. Some boards to consider having as an author are:

  • Character Boards – Create a board full of images relating to or associated with your characters. It can include images of the characters (or what they look like), items they’d use, things they’d enjoy, and so on.
  • Photo of Places – Does your book take place in a distant land? Share photos of the landscape, monuments or significant places in your story.
  • Inspirational Quotes/Writing Tips – These are some of the most frequently repined images on Pinterest.
  • “My Books” Board – Not everyone who comes across your pins will recognize immediately that you’re an author. It’s important to have a board specifically for your books or published works.

Keep in mind how you label or tag an image. Make sure you’re accurately describing the image and using relevant hashtags or keyword terms.

Use Original Content

While it’s appropriate to repin the pins of others, and to pull images from different places online, the only way a person will be directed back to your website (other than through the link in your profile) is if they click on an image and are directed to your blog. Make sure when you pin your photo, illustration or stock image, it is pinned from your website.

Share Boards through Social Media

Now that you have your boards created and full of unique content linking back to your website, it’s time to share the images through social media. Tweeting direct links to new pins and updating your Facebook status with Pinterest updates ensures that your audience knows about and can access your Pinterest account through whichever medium serves them best.

Invite Audience Participation

Some of the best ways to get people to interact with your Pinterest account and book is by having them interact with your boards. Hosting a contest, having a give-away, or asking your readers for suggestions on boards (through your blog, Twitter and Facebook accounts) gives incentive for sharing and engaging with your book.

There is no one way to use Pinterest; the amount of success you have is directly related to how much effort you put into your boards. Play around and try things out. Have a sure-fire tip? Share it and let us know how you use Pinterest as an author.

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Posted by on April 15, 2013 in book marketing

 

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Xlibris Presents: How to Write a Book Promotional Plan

Xlibris Presents: How to Write a Book Promotional Plan

Xlibris Presents: How to Write a Book Promotional PlanWhen it comes to the point that your Xlibris manuscript is complete, you have edited it and edited it once more until it’s as good as it can get. Finally you have designed the book and its cover, written the foreword and your bio notes.

The next critical area to address ‘is how do you get the book noticed?  A promotional plan is a must. It’s just as important, or more so if you want to make a living out of it, as the writing and design of the book itself.

It is pertinent to note many authors, who ignore this vital part of the self-publishing progression, then express severe disappointment once their book doesn’t sell.

So, how does one put together a promotional plan for your book?

There are many articles and books on the subject and, indeed, software packages available online to assist you in this process. However you need to identify and set the core ingredients to promote and sell your book. Your Xlibris marketing adviser will help in this key element of affordable publishing. But initially what should to be included in your promotional plan?

Overall Goal:  At the start you need to understand why you slaved away to write your book. In other words “what’s the goal you are making an attempt to attain?” Did you want a bestseller or just get your story out there to friends and family?

Once you have selected this personal definition of success you can then set your promotional plans accordingly.

Target Market:  When your overall goal is set you then need to verify who you want to reach.

Key Message:  Once you have determined your targets market(s) attempt to find the particular message that will insure your book stands out.

Objectives: You must set objectives to attain your goal. Make certain these are reasonable and achievable within the overall plan (budget, timings etc).

Plans:  If the objectives listed above are the “To’s” then the plans are how you meet the objectives or the “By’s”. In other words your plans define the steps to satisfy your objectives, and they ought to begin to form measurable actions.

Actions:  These are the individual tasks required to attain the plans.

Timing:  Your selling ought to happen on associate current basis, thus you must produce a timetable from your plans to ensure your objectives are met. Also making sure resources are available for every action.

Budget:  Finally you need to set an affordable budget to attain your objectives and goal. Thus you ought to modify your strategy and/or retime various plans and actions to be within your budget.

We trust the above will help you focus on what you need to achieve your dream and remember your  Xlibris personal marketing consultant is always on hand to assist you in creating your book marketing strategies and in every aspect of implementation.

Fill out the form to get your FREE Guide To Marketing Services or call 1-888-795-4274 today for a FREE consultation with your personal marketing consultant.

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Kathryn Otoshi – Marketing Children’s Books

Children’s author/illustrator Kathryn Otoshi shares some tips on marketing children’s picture books by conducting school based readings and events. She also describes what she considers to help create a great reading. As a bonus, she shares some thoughts on how she altered her illustrations to better fit the intent of the story.

 
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Posted by on April 10, 2013 in book marketing

 

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The 3 phases of a successful book marketing campaign

The Indie Book Writers Blog | Self Publishing | Get Published

Marketing your book can be as fun and creative as the actual process of writing a book — if you have the right
plan. In fact, developing a marketing plan is one of the most important tasks you need to complete in order to promote
your book successfully.

As with any good book, a good marketing plan has an effective beginning, an engaging middle and a powerful end. Think about it in three phases:

PHASE ONE: Before You Submit Your Manuscript

PHASE TWO: Once You Submit Your Manuscript

PHASE THREE: After Your Book Is Available for Sale

Marketing planOver the course of the next three posts I am going to address some key things to think about during each of these phases to help you create the most successful marketing plan you can.

PHASE ONE: Before You Submit Your Manuscript

The time to start thinking about your marketing plan is before…

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Xlibris Writer’s Workshop Presents Self-Marketing Your Book

The creative freedom that self-publishing affords aspiring writers (especially from conventional publishing practices) entails more self-marketing effort. Accomplished independent author J.A. Konrath believes that writers are largely responsible for promoting their books.

“There are 50,000 novels published a year, and four out of five don’t make money. You have to get people to read you, or else you won’t be a writer for very long,” he said.  

Here are self-marketing tips from thriving self-pubbed writers who have proven that success in what was once known as “vanity publishing” is real and attainable.

“Don’t let the things you don’t have prevent you from using what you do have.”– John Locke

While the American e-book writer of crime fiction had no formal training as a writer, his gift of imagination not only propelled his writing success but also his marketing strategies. He believes that cost-free marketing can reap good results if you have “enthusiasm, empathy, people skills.”

“There’s always a way to compensate for what you don’t have. If I’m not as smart as you, I’ll have to work harder. If another woman is prettier than you, you might have to be more charming. There’s always a way to compensate,” Locke stressed.

“Guy’s provided me with such great content all year, the least I can do is buy his $10 book.”– Guy Kawasaki

With his bold statement that traditional publishers are having aneurysm from the growing influence of indies, the self-published author/entrepreneur recently published his book APE: Author- Publisher – Entrepreneur – How to Publish a Book co-authored with Shawn Welch. Kawasaki, however, reminds hopefuls that content quality very important. Perhaps such an advice is self-explanatory and surely the first step to attaining marketing success.

“I have beta readers, copyeditors, and an army of proofers and before I publish each book I have to make sure every one of them is available when I need them at the right time to release my book. I also have to make sure I’ve set aside time to design my cover, create my marketing copy and reach out to my readers when the book is released.”– Bella Andre

The New York Times and USA Today bestselling author have sold more over 1.5 million books to date. The figures speak for themselves. Also a full-time wife and mother, Bella juggles her demanding tasks pretty well. Only a disciplined person can pull that off.

Ready to make it big as an indie? The Xlibris Writer’s Workshop is here to guide you in your self-publishing journey from start to finish. Read more writing, editing, and marketing tips at theXlibris Blog.

 

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Book Marketing

Inspiring a World of Listeners

It’s amazing what a little know how and encouragement can accomplish.  Learning from others successes and failures can be one of the best ways to successfully market our books. One great place that I have found to do that is the Book Marketing Success Community by Self-Publishing-Coach.com where authors build connections with other authors, as well as get answers from those who have gone before them and already know the in’s and out’s of book marketing.

3Dget-your-kindle-ebook-done

This month Self-Publishing-Coach.com is featuring book marketing expert, Staci Stallings in their Q&A session. Here’s a little bit more about Staci:

A stay-at-home mom with a husband, three kids and a writing addiction on the side, Staci has numerous titles for readers to choose from. Not content to stay in one genre and write it to death, her stories run the gamut to make every title a new adventure. With over 20 books published…

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BookBaby’s Top 10 of 2012

Self Publishing Advocate

It was an amazing 2012 and we pumped out a ton of helpful articles for both aspiring and working authors. Below you’ll find a list — as selected by you, the reader — of the year’s most consumed content on the BookBaby Blog. So brew yourself a nice, warm cup o’ joe, kick your feet up, and absorb some articles that will have your creative juices flowing (and business mind buzzing) come 2013.

11. 20 Free Sites Where You Can Promote
Your eBook
The fine folks at GalleyCat have compiled a list of websites where you can promote your eBook for free, engage with an active online community of readers, and hopefully win yourself a few new fans. Read more.

22. Pinterest for Authors: How to Promote Your Writing on the Fastest Growing Website…
Pinterest — isn’t that a website for travel planners, lovers of delectables, and vintage-clothing aficionados?…

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