Category Archives: book promotion

Xlibris Presents: How to Write a Book Promotional Plan

Xlibris Presents: How to Write a Book Promotional Plan

Xlibris Presents: How to Write a Book Promotional PlanWhen it comes to the point that your Xlibris manuscript is complete, you have edited it and edited it once more until it’s as good as it can get. Finally you have designed the book and its cover, written the foreword and your bio notes.

The next critical area to address ‘is how do you get the book noticed?  A promotional plan is a must. It’s just as important, or more so if you want to make a living out of it, as the writing and design of the book itself.

It is pertinent to note many authors, who ignore this vital part of the self-publishing progression, then express severe disappointment once their book doesn’t sell.

So, how does one put together a promotional plan for your book?

There are many articles and books on the subject and, indeed, software packages available online to assist you in this process. However you need to identify and set the core ingredients to promote and sell your book. Your Xlibris marketing adviser will help in this key element of affordable publishing. But initially what should to be included in your promotional plan?

Overall Goal:  At the start you need to understand why you slaved away to write your book. In other words “what’s the goal you are making an attempt to attain?” Did you want a bestseller or just get your story out there to friends and family?

Once you have selected this personal definition of success you can then set your promotional plans accordingly.

Target Market:  When your overall goal is set you then need to verify who you want to reach.

Key Message:  Once you have determined your targets market(s) attempt to find the particular message that will insure your book stands out.

Objectives: You must set objectives to attain your goal. Make certain these are reasonable and achievable within the overall plan (budget, timings etc).

Plans:  If the objectives listed above are the “To’s” then the plans are how you meet the objectives or the “By’s”. In other words your plans define the steps to satisfy your objectives, and they ought to begin to form measurable actions.

Actions:  These are the individual tasks required to attain the plans.

Timing:  Your selling ought to happen on associate current basis, thus you must produce a timetable from your plans to ensure your objectives are met. Also making sure resources are available for every action.

Budget:  Finally you need to set an affordable budget to attain your objectives and goal. Thus you ought to modify your strategy and/or retime various plans and actions to be within your budget.

We trust the above will help you focus on what you need to achieve your dream and remember your  Xlibris personal marketing consultant is always on hand to assist you in creating your book marketing strategies and in every aspect of implementation.

Fill out the form to get your FREE Guide To Marketing Services or call 1-888-795-4274 today for a FREE consultation with your personal marketing consultant.

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How to Write an Effective Book Description

I think this finally begins to get the description right. It is roughly 110 words. It’s told in third-person, present tense, and I count eight emotional power words (“distressed,” “troubled,” “heartbreak,” “mad,” “anguish,” “tormented,” “heart-pounding,” and “turbulent”). – Ron Herron

Painting With Light

The book description, one of the most crucial elements in selling a book, is often also the most difficult element for many self-published authors to create.

The main reason … they don’t want to leave anything out.

As the work’s creator, their natural instinct is to cram as much of it as possible into the synopsis. But too many details can render their description confusing and ineffective.

Here’s what I’ve learned through my personal trial-and-error efforts (and I’m by no means sure I have it right yet) … but these are the five main points to consider when writing a book description.

1. Don’t Include Subplots. When it comes to the book description, the only thing that matters is the main theme. That’s all you need to focus on. What is the primary action that drives your book?

2. Keep It Under 150 Words. Summarizing tens of…

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BookBaby’s Top 10 of 2012

Self Publishing Advocate

It was an amazing 2012 and we pumped out a ton of helpful articles for both aspiring and working authors. Below you’ll find a list — as selected by you, the reader — of the year’s most consumed content on the BookBaby Blog. So brew yourself a nice, warm cup o’ joe, kick your feet up, and absorb some articles that will have your creative juices flowing (and business mind buzzing) come 2013.

11. 20 Free Sites Where You Can Promote
Your eBook
The fine folks at GalleyCat have compiled a list of websites where you can promote your eBook for free, engage with an active online community of readers, and hopefully win yourself a few new fans. Read more.

22. Pinterest for Authors: How to Promote Your Writing on the Fastest Growing Website…
Pinterest — isn’t that a website for travel planners, lovers of delectables, and vintage-clothing aficionados?…

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Analyzing Behavior of Book Buyers Part 1 – Finding Your Book

I’m no marketing guru, but I think the first step in selling your product is to understand your customer. An author needs to know how people find his book and how those people choose their purchases. I haven’t conducted surveys on the subject, but, in this two part series, I’ll share what my experience, logic, and research tells me.

Brian W. Foster

My research indicates that the vast majority of self published authors sell few books.  Some, however, do become successful, and I think that the major difference between the two groups is that the ones who do well treat it as a business.

I’m no marketing guru, but I think the first step in selling your product is to understand your customer.  An author needs to know how people find his book and how those people choose their purchases.  I haven’t conducted surveys on the subject, but, in this two part series, I’ll share what my experience, logic, and research tells me.

How Buyers Find Books:

  1. Recommendations – Readers tend to associate with other readers, and a personal recommendation is, by far, the best way for someone to be introduced to your book.  It may not be the most common method of finding a book, but the conversion rate from browser…

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You are your best promoter. You put your heart and soul into your book. You know it better than anyone else does. However, if you feel you need help in the promotion area, you can always hire a publicist or marketing person.

author visits, author website, B&N, book promotion, book signings, marketing, promoting, self-publishing, selling, social media


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Don’t be too aggressive with this instant ‘sale’ business, but a gentle ‘nudge to buy’ is rarely turned down.

SELF-PUBLISHING – How To Promote & Sell Your Book Before It Is Even Published


If you’re a self-published writer with a book out at the moment let me run a scenario past you. Go back six months or so to when you were in the middle of writing your magnificent opus, let’s say it’s a novel. You were probably chatting with a friend in a pub/wine bar and they asked “Working on anything good at the moment?”

And you replied “Well, yes, I’ve got this thing I’m writing, it’s nothing much really, probably nothing will come of it, it’s about a woman, I think, who goes to an airport to meet, oh no sorry, actually it was going to be a woman but I then decided it should be a man who wants to work in a hospital or was it the theatre…?”

It’s at this point that your friend falls asleep, and you feel a fool.

Let’s try Take Number 2. And action……Your…

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