When it comes to the point that your Xlibris manuscript is complete, you have edited it and edited it once more until it’s as good as it can get. Finally you have designed the book and its cover, written the foreword and your bio notes.
The next critical area to address ‘is how do you get the book noticed? A promotional plan is a must. It’s just as important, or more so if you want to make a living out of it, as the writing and design of the book itself.
It is pertinent to note many authors, who ignore this vital part of the self-publishing progression, then express severe disappointment once their book doesn’t sell.
So, how does one put together a promotional plan for your book?
There are many articles and books on the subject and, indeed, software packages available online to assist you in this process. However you need to identify and set the core ingredients to promote and sell your book. Your Xlibris marketing adviser will help in this key element of affordable publishing. But initially what should to be included in your promotional plan?
Overall Goal: At the start you need to understand why you slaved away to write your book. In other words “what’s the goal you are making an attempt to attain?” Did you want a bestseller or just get your story out there to friends and family?
Once you have selected this personal definition of success you can then set your promotional plans accordingly.
Target Market: When your overall goal is set you then need to verify who you want to reach.
Key Message: Once you have determined your targets market(s) attempt to find the particular message that will insure your book stands out.
Objectives: You must set objectives to attain your goal. Make certain these are reasonable and achievable within the overall plan (budget, timings etc).
Plans: If the objectives listed above are the “To’s” then the plans are how you meet the objectives or the “By’s”. In other words your plans define the steps to satisfy your objectives, and they ought to begin to form measurable actions.
Actions: These are the individual tasks required to attain the plans.
Timing: Your selling ought to happen on associate current basis, thus you must produce a timetable from your plans to ensure your objectives are met. Also making sure resources are available for every action.
Budget: Finally you need to set an affordable budget to attain your objectives and goal. Thus you ought to modify your strategy and/or retime various plans and actions to be within your budget.
We trust the above will help you focus on what you need to achieve your dream and remember your Xlibris personal marketing consultant is always on hand to assist you in creating your book marketing strategies and in every aspect of implementation.
Fill out the form to get your FREE Guide To Marketing Services or call 1-888-795-4274 today for a FREE consultation with your personal marketing consultant.
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