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The 3 phases of a successful book marketing campaign

The Indie Book Writers Blog | Self Publishing | Get Published

Marketing your book can be as fun and creative as the actual process of writing a book — if you have the right
plan. In fact, developing a marketing plan is one of the most important tasks you need to complete in order to promote
your book successfully.

As with any good book, a good marketing plan has an effective beginning, an engaging middle and a powerful end. Think about it in three phases:

PHASE ONE: Before You Submit Your Manuscript

PHASE TWO: Once You Submit Your Manuscript

PHASE THREE: After Your Book Is Available for Sale

Marketing planOver the course of the next three posts I am going to address some key things to think about during each of these phases to help you create the most successful marketing plan you can.

PHASE ONE: Before You Submit Your Manuscript

The time to start thinking about your marketing plan is before…

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The People’s E-Book

A free, beautifully-simple tool to make e-books better.

UPDATE: The People’s E-Book will be built! Now, help us build it even better. The more we raise now, the more features we can offer our users in the future. Details coming soon. In the meantime, please keep pledging and keep passing it on to help us build the best free tool for e-books on the planet.

The People’s E-Book seeks to be a lab, an incubator, an e-book creation platform for artists, authors, and alternative presses who want to try new things, publish new books, and push into new territories. The People’s E-Book will handle e-books of all sizes and scope, but it will excel in areas that no one else has cared to consider—the very small, the quick and dirty, the simple and the experimental.

The People’s E-Book is a tool that doesn’t account for what e-books are, but rather lets its users imagine what they can be: A short story or an epic poem, a blog post, a manifesto, a photobook, a book of moving photos, a book with a single word, a book with every word, sixteen-million colors, nine swimming pools, a video diary, an idea …

Make alternative e-books possible. Join us in building The People’s E-Book, a remarkable DIY tool anyone can use for free.

100 Years of Alternative Publishing

The People’s E-book brings e-books into the rich tradition of creative publishing in which artists, authors and independent presses continue to co-opt and re-imagine what books can be.

Italian Futurists, Dadaists and Surrealists pushed the limits of letterpress printing at the turn of the century. In the 1930s, artists and political activists alike made use of the new mimeograph for quick, cheap, portable printing of reasonable quality. By the 1960s color offset printing was coming into range of affordability and underground newspapers and magazines flourished. And while Fluxus and mail artists continued in the Dada tradition, creating and distributing unusual publications around the globe, the late 60s and 70s also saw the rise of the photocopier, that most humble of machines. The photocopier made possible a massive movement of punk and art zines, and a DIY publishing tradition that continues to this day. Thousands of people, making thousands of books.

How We E-Book

The People’s E-book is a super-simple online tool with an intuitive visual interface to allow anyone to make e-books quickly and for free. This is barebones e-book publishing. What the photocopier was to zines, we hope The People’s E-book will be to digital books.

Create an e-book in minutes, not hours — The People's E-Book requires only a bare minimum of content to output an e-book, while still encouraging advanced programming and creative hacking.

Create an e-book in minutes, not hours — The People’s E-Book requires only a bare minimum of content to output an e-book, while still encouraging advanced programming and creative hacking.

See your book as you create it — The People's E-Book features a unique visual editor and intuitive what-you-see-is-what-you-get (WYSIWYG) and drag-and-drop controls.
See your book as you create it — The People’s E-Book features a unique visual editor and intuitive what-you-see-is-what-you-get (WYSIWYG) and drag-and-drop controls.
Work in the most open and widely used e-book format on the market — The People's E-Book uses the HTML-based .epub format developed and maintained by members of the International Digital Publishing Forum, and adopted by major e-book companies everywhere.
Work in the most open and widely used e-book format on the market — The People’s E-Book uses the HTML-based .epub format developed and maintained by members of the International Digital Publishing Forum, and adopted by major e-book companies everywhere.

We’re confident that The People’s E-Book is a great idea, but to make it into a great tool, we’re asking for your help to build it.

Who We Are

My name is Greg Albers, and I’m the founder and publisher of Hol Art Books (Tucson, AZ). I started Hol to publish and promote exceptional writing on visual art because I believe narrative is a powerful tool in connecting people to art. As a reader and as a publisher, I love books that deepen my experience with art out in the world, not just in reproductions. This is why I love artists books too; because with artists books the book is the art. I think e-books can be the art too. I’ve spent much of the past two years speaking and writing about digital publishing. I’m thrilled to now be leading this exciting new project to push the boundaries of e-books in the arts, and every field, ever further.

To make The People’s E-Book happen though, I need to hire a team with the background and skills to build it right. I’m lucky enough to have found a great team, Eleanor Hanson and Oliver Wise of The Present Group. The Present Group (Oakland, CA) is an arts-based think tank and creative studio whose projects focus on leveraging new technologies in support of the arts and finding new ways to fund and distribute artists projects. Founded in 2006, major works have included a limited edition based art subscription service, a web hosting service that funds an annual arts prize, and Art Micro Patronage, an online exhibition space showcasing and funding work ideally viewed online.

Rather than simply outsourcing development of The People’s E-Book to a faceless technology company, bringing The Present Group in as collaborators gives The People’s E-Book both a rock-solid technological foundation and a meaningful partnership in guiding and promoting the site to best serve artists and authors. Eleanor and Oliver are a small independent arts group who have continually done right in the projects they’ve undertaken, not only in doing exceedingly interesting work, but also in their unwavering commitment to finding ways to support the work of others.

The money we raise here will go to paying Eleanor and Oliver, and to covering hosting and development costs. It is a small amount for what we will ultimately accomplish together, but it’s more than I can fund on my own.

A Rewarding Conclusion

It is a publisher’s job to “make public” the work of talented authors and artists. It’s rewarding work. In joining this project with your pledge, you become a publisher too. You are making public a free tool that we believe will be the genesis for a tremendous flowering of creativity in digital book publishing. You’re not making just one book possible, but thousands.

We welcome you to book publishing, and we thank you for being here. For your pledge, we have a number of fantastic rewards to offer. From stickers and bookmarks, to e-books, video seminars, workshops and more. We hope you’ll find the amount and reward that fits for you. And for every pledge, we’ll be proud to list your name on a part of site we’ll certainly be most proud of, the “People’s E-Book Is People Funded” page. Thank you.

Sticker, bookmark, button and 16-page source booklet for the $10 PEOPLE'S CHOICE and $25 SUPPORTER'S CHOICE pledge levels.
Sticker, bookmark, button and 16-page source booklet for the $10 PEOPLE’S CHOICE and $25 SUPPORTER’S CHOICE pledge levels.
At the $100 READER level, choose any 5 Hol e-books (full list at www.holartbooks.com/e) and a matching E-Book Shelf Surrogate print of 1. Cut and fold the print into a lifelike paperback book and bookmark for your shelves. No one will be the wiser!
At the $100 READER level, choose any 5 Hol e-books (full list at http://www.holartbooks.com/e) and a matching E-Book Shelf Surrogate print of 1. Cut and fold the print into a lifelike paperback book and bookmark for your shelves. No one will be the wiser!

And don’t miss the rare opportunity to join a small group of us in an online workshop on making e-books at the MAKER level. Even better, be one of the first ones in the door and get individual feedback and help with your own publishing projects as you help us build ours at the COLLABORATOR level. A great investment for individual artists and small presses alike. See you there!

Follow us on Twitter at @peoples_e or online at thepeoplesebook.net for the latest updates

RISKS AND CHALLENGESLearn about accountability on Kickstarter

The People’s E-Book is designed to be simple for artists and authors to use and we believe in building that simplicity into the very core of the app. From coding to design, we’re starting with the most basic pieces of e-book publishing and are focused on building a tool that does the right thing, not one that does everything. Start simple, stay simple.

Though the basic technology we’re working with is straightforward and widely adopted, there will undoubtedly be challenges in making various parts of the system work. The .epub format itself, while based on simple .html, can also be particular in what it allows and doesn’t allow and it will surely be a challenge to translate some of those rules into simple tools for our users. Also, a new version of .epub has been released and although it has yet to be widely adopted, it will pose both new opportunities and new difficulties in constructing our app.

There are always challenges in developing any new application, but our commitment to the need for this tool, paired with a background of solving thousands of web development problems on both the server and client side, gives us solid ground to stand on in facing those challenges.

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Posted by on February 8, 2013 in E-Book, Publishing

 

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How Google’s ‘Penguin’ Update Will Change Publishing, for the Better

Shifts by Google Mean Content Will Once Again Be King in Publishing

Yaron GalaiOver the past decade, the publishing industry been swinging on a pendulum created by the effects of search engine optimization (SEO). In the old, primarily print days, the most successful publishers were those that could produce great content for a specific audience and keep that audience engaged via subscriptions or at the newsstands. More recently, the kings of publishing were those that could best engage web crawlers and monetize their sites through a windfall of free search traffic. The focus has been less on creating great content and engaging readers than on producing lots of words on lots of pages to engage web crawlers.

 

But there is a silver lining to all of this. With last year’s Panda release, and the more recent Penguin release, Google is going to flip SEO on its head. If Old SEO enabled some to fool a crawler into indexing borderline junk content to get high rankings, New SEO looks likely to take any notion of fooling anyone out of the equation.

 

New SEO will put all publishers on more equal footing, favoring those that produce quality content that is highly engaging to a certain audience. If SEO was previously a linear method of feeding a crawler with words and links, Google’s results are now the result of a feedback loop: show them that you can produce quality content that people are attracted to, and free search traffic will follow.

 

There are two ways for a user to arrive at content — the first is actively searching for it on a search engine like Google or Bing. The second is to discover or stumble onto it via a link on another website, an e-mail from a friend, a link shared on Twitter or Facebook, etc. “Discovery” encompasses all those times we reach a page without first typing a keyword into a search box.

 

To feed the search rankings with New SEO, publishers must be thinking about the discovery side. How can they get more engaged people discovering their content and engaging with it outside of Google? Ironically, a New SEO expert will probably need to focus more on Facebook than on Google to improve search rankings. The same goes for brands that are investing in content creation and content marketing. To be successful, everyone needs to play by the New SEO rules.

 

With New SEO, the pendulum is finally swinging back to favoring humans over crawlers. The New SEO rules point directly back to what was valued in the traditional print-dominated days — content will not be a mechanism to convert clicks but a tool to boost awareness, increase overall engagement and offer opportunities to connect with a quality audience. And the “customer” that content is tailored for will no longer be SEO bots (the software apps that work the web automatically), as the New SEO favors the true end-user: the reader.

 

These are great days for publishing, and I’m very optimistic about future, weighted by quality content. Like many others, I hated much of what SEO had done to the industry, but the world of New SEO is one I’m looking forward to.

ABOUT THE AUTHOR

Yaron Galai is CEO and co-founder of Outbrain. Follow him on Twitter @yarongalai.

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Posted by on January 30, 2013 in Publishing

 

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How to Become a Successful Author

Brian W. Foster

This post is the final part of my Analyzing the Behavior of Book Buyers Series.  See Parts 1, 2, 3, 4, and 5.

There’s a lot of bad news if you’re trying to replace your day-job income with your passion for writing:

  • There are millions of books out there, and people just keep writing more!  Would they just stop already?  It’s hard to stand out from the crowd.
  • If someone does happen to find your book page, you have opportunities to lose them with you description, the reviews, your preview section, and the price.

There is, however, one piece of very good news: Book Buyers actively look for books.

I’ll buy somewhere between 20 and 30 novels this year.  There are a lot of Goodreads members who have goals of reading more than 50 a year.  In order to buy that many books, we’re going…

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Posted by on January 7, 2013 in Marketing, Publishing

 

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89 Book Marketing Ideas That Will Change Your Life

This is absolutely fantastic.

There’s a few of those i would like to try: scheduling for successive four weeks feels like an amazing plan. I’ve come back to a stage wherever i am dropping from 3 (scheduled) blog posts per week to 2, therefore this could be a good time to implement a replacement programming pattern too.

I think connecting with readers could be a vast issue, really. Commenting on blogs, sharing links, thanking followers – all little steps towards bigger social fate.

Book publishing, e-book publishing, self-publishing

Book Publishing and Review Blog

Fresh out of ideas on how to help your writing take off? You’re in luck.

We’ve compiled a list of 89 book marketing ideas that will change your life, build your brand, and sell your book. There’s something for everyone on the list.

Best of all, the list is free. Completely free.

Sound intriguing? Read on.

89 Book Marking Ideas That Will…

Increase your web presence:

  • Create a testimonial page on your website
  • Retweak the SEO on your site
  • Ask fans to post their reviews on your Facebook page
  • Sign up for Twitter
  • Clean up your social footprint
  • Create an author FB page and use it instead of your profile
  • Offer bloggers advanced reading copies
  • Go on an online book tour
  • Host Q+A sessions on Google+
  • Create Facebook Friday videos
  • Register as an author on Amazon
  • Create a book trailer
  • Get a new Author Website

Build your fan base:

  • Start…

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E-publishing and the Ocean of Options

I like the fact that I maintain ultimate control over my work, there’s no long term commitments, and the details of who gets what, and when, money-wise was very up-front and easy to understand. There doesn’t seem to be any awkward loopholes and that gives me peace of mind.

samurraybooks

allretailersSo I have a confession to make in regards to this whole ebook thing.  I thought it’d be easier then it is.  That’s not to say its difficult in regards to getting it out there but there’s a multitude of choices I hadn’t anticipated and no shortage of articles and blogs touting the “what to do or not do” when starting the entire process.  After doing my own research for the past couple of weeks I’ve come to my own determination as to how I plan to get my own work up online.

I decided to go with smashwords.com as an aggregator.  This basically means I’m uploading to them and letting them grind my work out into whatever format is required to get it into a downloadable format for Apple ibooks, Barnes & Noble, Amazon etc.  I picked them for 2 reasons a) they’re free and b) they seem to…

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Posted by on December 21, 2012 in Publishing, Self Publishing

 

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My Editing Plan for the New Year

Come January, I’ll be getting stuck in to my edits. I’ll also be blogging my editing journey as I go along, and sharing what works for me and what doesn’t (and probably asking you to hold my hand when I send my manuscript off to my editor).

 

Stacey J. Mitchell

Editing. I know it has to be done, but until recently, I didn’t have a clue where to start! As you may know, I’m a novice when it comes to novel writing anyway, and after many false starts only completed my first first draft a few months ago.

So I decided that first of all, I needed to learn more, and I’ve done a lot of research into how various novelists go about the editing process. (Thank goodness for the internet and blogs, enabling me to get my hands on a lot of information very easily and quickly!)

Based on my research I have come up with the following plan for the editing process:

1. Big picture edit

For this, I have converted my novel into a Kindle file and am going to read it through quite quickly, making rough notes on any major plot issues, glaring omissions and…

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