Almost everyone these days has a LinkedIn account, whether they need one or not — in fact I can’t tell you how many of my actor friends got one in college and never check it! But when you’re in a more straightforward profession than acting, or if you’re looking for ways to put yourself out there, it’s worth having a Linkedin profile.
However, in the world of publishing and personal branding, Linkedin gets forgotten much of the time. Who needs a Linkedin when you already have a Facebook, Tumblr, Twitter, and personal website, you might say?
Linkedin has apparently noticed this and, like Barnes and Noble, wants to make more of themselves in the self-publishing industry. Yesterday they announced the purchase of Pulse, a “social reading company” (sort of like an RSS feed, but prettier) as part of their first step toward becoming a “professional publishing platform.”
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