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Category Archives: selling books

Publish Your Own Book

With BlogCollector, publishing your own book has never been so easy!

Below illustrates the steps in the whole process:

book idea

book idea4

  1. Write the book in your blog
    Any blog will do: MSN Spaces, Blogger/Blogspot.
  2. Use BlogCollector to prepare your manuscript into PDF
    Let BlogCollector do the hardwork! Download it now.
  3. Buy an ISBN number for your book
    You can buy it from www.isbn.org at very affordable price (around USD 20).
  4. Send your PDF to a print-on-demand shop
    Such shops include Xlibris, iUniverse, and AuthorHouse.
 

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Analyzing the Behavior of Book Buyers Pt 5 – Price

Brian W. Foster

See Parts 1, 2, 3, and 4 of this series.

If a browser reads your sample and likes it, he’s going to buy it, right?  Nope.  You still have one big hurdle to clear — price.  A few thoughts on the subject:

  • Price isn’t necessarily the last thing the browser considers.  It’s a factor that can lose you the sale at any point during the process.  It might even be the first thing the potential buyer examines.
  • Sometimes, setting price is about maximizing profit.  Selling fewer books at a higher margin may bring you more money than selling a lot at a smaller margin.
  • Sometimes, setting price is about exposure.  In the long run, getting a sample of your work into the hands of as many people as possible may outweigh short term profit.
  • A price point that is too low may indicate to the potential customer…

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Analyzing Behavior of Book Buyers Part 1 – Finding Your Book

I’m no marketing guru, but I think the first step in selling your product is to understand your customer. An author needs to know how people find his book and how those people choose their purchases. I haven’t conducted surveys on the subject, but, in this two part series, I’ll share what my experience, logic, and research tells me.

Brian W. Foster

My research indicates that the vast majority of self published authors sell few books.  Some, however, do become successful, and I think that the major difference between the two groups is that the ones who do well treat it as a business.

I’m no marketing guru, but I think the first step in selling your product is to understand your customer.  An author needs to know how people find his book and how those people choose their purchases.  I haven’t conducted surveys on the subject, but, in this two part series, I’ll share what my experience, logic, and research tells me.

How Buyers Find Books:

  1. Recommendations – Readers tend to associate with other readers, and a personal recommendation is, by far, the best way for someone to be introduced to your book.  It may not be the most common method of finding a book, but the conversion rate from browser…

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You are your best promoter. You put your heart and soul into your book. You know it better than anyone else does. However, if you feel you need help in the promotion area, you can always hire a publicist or marketing person.

author visits, author website, B&N, book promotion, book signings, marketing, promoting, self-publishing, selling, social media

 

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Don’t be too aggressive with this instant ‘sale’ business, but a gentle ‘nudge to buy’ is rarely turned down.

SELF-PUBLISHING – How To Promote & Sell Your Book Before It Is Even Published

writegoodbooks

If you’re a self-published writer with a book out at the moment let me run a scenario past you. Go back six months or so to when you were in the middle of writing your magnificent opus, let’s say it’s a novel. You were probably chatting with a friend in a pub/wine bar and they asked “Working on anything good at the moment?”

And you replied “Well, yes, I’ve got this thing I’m writing, it’s nothing much really, probably nothing will come of it, it’s about a woman, I think, who goes to an airport to meet, oh no sorry, actually it was going to be a woman but I then decided it should be a man who wants to work in a hospital or was it the theatre…?”

It’s at this point that your friend falls asleep, and you feel a fool.

Let’s try Take Number 2. And action……Your…

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