Tag Archives: Book publishing

Tips on Writing a Book

Unsure how to go about writing your book? Here are some tips:

When writing a book, there is no rule of thumb on the number of pages or its chapter length, regardless of genre. However, there are some important things that you need to keep in mind when determining your book’s chapter length and page count.


Consider the reader’s attention span. There are readers, many of them, who read ‘on the go’ – it could be on their way to work or while having lunch. They are those who enjoy chapters that they can finish within ten or fifteen minutes.

Setting your chapter length may depend on the amount of time it takes to finish reading the material. For example, if it is more than fifteen minutes, you might want to split your chapters into two. This should work well when writing a non-fiction book.

Keep in mind that writing a fiction and non-fiction book is entirely different. Fiction book writing requires the use of shorter chapters, some only a page, if only to immerse the reader into the story. On the other hand, writing a non-fiction book requires a more detailed content, specific to your chapter title or heading.

While it is good to set your chapter pages to twenty, perhaps the most important thing that you need to consider is to incorporate everything relating to a specific topic in a chapter, so as to sum it all up without the shilly-shally. For instance, if you are writing a book about makeup, include all there is you need to write about eye makeup. Tips on applying cheek blush should be in another chapter.



There is actually no given rule when setting the chapter length of your book. However, for your work to be considered a book instead of a booklet, your word count should be at least 10,000. In addition, you can create two volumes if your book has over 450 pages.

Submission of manuscript is usually done in a word-processing format, so a 300 word count can fit approximately one page of a 12-point font text, standard size, perfect-bound book. However, you cannot be completely certain of the final length of your book until your publisher will have formatted it for printing.

If you are interested in publishing a book, get this FREE publishing guide and start your journey to publication.

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Phase 2 of a successful book marketing campaign: Once you submit your manuscript.

The Indie Book Writers Blog | Self Publishing | Get Published

In an earlier post, I introduced the idea that there are three phases of a successful marketing campaign. The first phase is Before You Submit Your Manuscript. Phase 2 is Once You Submit Your Manuscript. This is when you truly begin to prepare the groundwork for the launch of your book.

marketing-381x300Here are the key things to focus on during this critical phase.

Sometimes called the “elevator pitch,” this is the two-minute speech you would give to get media outlets
interested in featuring your book. Above all, make sure your pitch is brief, clear and unique. Don’t just talk about your book, but make sure you talk about the topic of your book in your pitch.

One of the key elements of your marketing plan should be a book launch party. This is a way to generate

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The 3 phases of a successful book marketing campaign

The Indie Book Writers Blog | Self Publishing | Get Published

Marketing your book can be as fun and creative as the actual process of writing a book — if you have the right
plan. In fact, developing a marketing plan is one of the most important tasks you need to complete in order to promote
your book successfully.

As with any good book, a good marketing plan has an effective beginning, an engaging middle and a powerful end. Think about it in three phases:

PHASE ONE: Before You Submit Your Manuscript

PHASE TWO: Once You Submit Your Manuscript

PHASE THREE: After Your Book Is Available for Sale

Marketing planOver the course of the next three posts I am going to address some key things to think about during each of these phases to help you create the most successful marketing plan you can.

PHASE ONE: Before You Submit Your Manuscript

The time to start thinking about your marketing plan is before…

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Penning Your Book with Gravitational Pull or How Can New Authors Get Noticed?

Community of Readers

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By Yonatan Gordon

This present season between Passover and Shavu’ot is a good time to begin authoring your book. As we spoke about, the giving of the Torah on Shavu’ot can be considered like its publication date to the world. But instead of a one-time event in the past, we can participate in the unfolding story of creation, by penning our own stories.

In our articles, we try to hone in on the most practical elements of each subject. The question we would like to ask today, then, is how to generate interest in a book. This is a pretty common question today.

The good news is that the self-publishing revolution is upon us. Authors can go to any number of self-publishing services to get their book published and available at many of the online bookstores. Today, the question is not one of availability, but interest…

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Posted by on April 5, 2013 in Self Publishing


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5 tips to getting published in 2013 by Keith Ogorek

The Indie Book Writers Blog | Self Publishing | Get Published

2013 imageThere has never been a better time to be an author so if you have a manuscript you have been working on, 2013 is the year you can get published.  Here are five simple tips to help you make sure you get to your goal.

  1. Pick a date when you want to hold a copy of your book. Writing is a process, but publishing is a goal so you need a deadline. And I have found the authors who are successful in self publishing, set a date when they want to hold a copy of their book. Sounds simple, but it is really important.
  2. Decide when is the best time for you to write and make that your routine.  I have talked to hundreds of authors and the ones who get to the goal have a discipline about their writing. Most have a better time in the day when they…

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Posted by on March 21, 2013 in Self Publishing


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Why does Angry Birds have a vice president of book publishing?

Sanna Lukander explains why print books are more than a licensing sideline for Rovio

Angry Birds

It should come as no surprise that there are official Angry Birds books, given its evolution into a brand spanning toys, clothing, sweets and hundreds of other products.

What may be more surprising is that Rovio doesn’t simply license Angry Birds out to publishers and leave the details to them. There are licensing deals – Penguin is publishing seven Angry Birds books in 2013 – but Rovio also has an in-house book publishing team, headed up by vice president Sanna Lukander.

The VP status for this Finnish publishing industry veteran hints at Rovio seeing books at more than just another spin-off, as she explained during Penguin’s recent press event for its 2012 children’s catalogue.

“What’s a publisher doing at Rovio Entertainment?” said Lukander. “A publisher started a publishing unit within the gaming unit as a part of changing this gaming company into a media and entertainment franchise. The story has to be born there, where all the creative guys are – the guys behind the actual characters.”

Rovio’s publishing life began with cookbook Bad Piggies Egg Recipes in late 2011, which the company later self-published as an iPad book-appin October 2012. That year, it also teamed up with National Geographic for an educational book based on its Angry Birds Space game.

The Penguin deal – through its Puffin imprint – will see four books published in July 2013: two sticker books, a puzzle book and a story-book revealing “The Mystery of the Green Bird”. Three more will follow, including an official tie-in for the next new Angry Birds game.

Lukander says that Rovio’s creative decisions in books come from close monitoring of feedback from fans of Angry Birds. “In December we had 263m users of our games, and from a publisher’s perspective there is constant dialogue with the fans,” she said at Penguin’s event.

“People already love the characters, and they are actively initiating a dialogue with the publisher. There is so much potential, but we have to be very careful and very sensitive about what we do. It can only be of the highest quality.”

This may provoke snorts in some quarters – there is no shortage of sceptics when it comes to Angry Birds’ rapid expansion as a brand in the last year or two.

Yet the publisher has always maintained that it rejects many more licensing and partnership opportunities than it approves, while also walking its talk about serving Angry Birds fans rather than squeezing them – witness its regular release of free levels for its games.

2012 also saw Rovio take the first steps towards countering concern in some quarters that Angry Birds might be distracting children from other, more educational activities.

The National Geographic book was one step, while a partnership with CERN – the European Organisation for Nuclear Research – announced in October 2012 promised physics-based “fun learning experiences” as part of an educational initiative called Angry Birds Playground.

“We knew that the characters could work with educational content in a very fun way, to get people interested in something they might not otherwise have bumped into,” Lukander told me after her presentation. “We’re working on those types of partnerships with CERN, National Geographic and NASA. There are so many possibilities.”

Judging by my sons’ school playground, Angry Birds continues to strike a chord with children: the number of hats, bags and dangling plush-toy charms certainly rivals more traditional brands from the likes of Disney and Star Wars.

But this is an educational opportunity, through books? “It’s important for kids to read,” said Lukander, whose background before Rovio was in educational publishing. “I don’t care where they read or how they get interested in reading. It’s more important that they do get interested in it.”

Sanna Lukander of RovioRovio’s partnership with Penguin is focused on physical book publishing – it joins digital brands Moshi Monsters and Skylanders on the publisher’s roster.

Rovio has retained the digital publishing rights for Angry Birds, which leads onto a conversation about how storytelling is evolving on devices like tablets – beyond pure digitisation for e-books.

“Digital publishing is a huge question mark for all of us,” says Lukander. “I personally think gimmicky digital publishing isn’t the thing. You shouldn’t shove the same story into digital formats, and ruin the experience by aggressively putting a topping on it that doesn’t belong.”

Rovio has a publishing team in-house, but also animators – working on a series of shorts for digital distribution, as well as a full movie for 2016 – and the games developers.

If – as is already happening – children’s book-apps are blurring the boundaries between text, animation and gaming, Rovio is surely well-placed to experiment with this kind of thing. Is this the future for digital publishing?

“We’re finding out,” says Lukander. “It’s definitely not about gimmicks, but…”

And then silence and a smile. Whatever Rovio is up to in this regard – and it’s pretty clear it’s up to something – isn’t quite ready to be talked about yet.

The Penguin event was notable for the regular mention by the publisher’s executives of their desire to go “beyond the book” – the company sees itself as a brand-owner, extending into e-books, apps, virtual worlds, consumer products and licensing.

Are other publishers adapting at a similar pace to new opportunities? “Some are, some aren’t,” says Lukander.

“It’s irrelevant though. The one thing that matters is that the stories reach the people who the stories are meant for. If someone’s telling a story and someone’s listening, that’s what’s important. It’s not about the form or the business model of it.”

She continues: “Publishers need to stay awake, and we should all understand what we’re good at. If a publisher really understands that and walks the talk, that’s terrific. From my point of view, it’s publishing without boundaries. We don’t have to be stuck in our ways.”

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Xlibris Book Publishing Company: How To Market Your Book

Your book is written. Your job as author is over; time to just sit back and let the fame and fortune roll in.

Well, maybe not yet. In many ways, to paraphrase the Carpenters, you’ve only just begun. If you want your book to be bought and read by the widest audience possible, you have to let readers know that it’s available, and that means marketing.

Publishers have departments whose sole purpose is to market books. They promote books through advertising and direct mail, conferences and trade shows. Publishers also arrange bookstore signings and send out review copies. There are marketing managers, copywriters, publicists, and designers who are paid to get your book noticed. While there are obvious advantages to this system, there is a serious downside: No one knows a book better than its author, yet authors are often out of the marketing loop at large publishing houses.

As a self-marketing author, you need to take advantage of the fact that you know your book, and you know who its audience is. The problem is, of course, how to reach that audience. Here are some ideas for how to effectively, and inexpensively, market your book.

It all begins with promotional copy. Condensing a 300-page book into 300 words is a difficult, but necessary, first step. Promotional copy should be brief, descriptive, and engagingly written. Revise, polish, and check your work for spelling and grammar. Your promotional copy offers readers and reviewers a thumbnail sketch of your book and should be used as a starting point for all marketing activities.

Once you have promotional copy written, it’s time to put it to work. Include promotional copy on the jacket and back cover of your book. With the right copy and an attractive design, your book becomes its own marketing tool.

Having your book reviewed is the best form of free publicity available. Although reviews are difficult to get, they are worth pursuing. Use your promotional copy as a press release and send it to any and all possible reviewers, from your local newspaper to The New York Times Book Review. Include information about yourself and where you can be reached. Try to target individual reviewers who might be particularly interested in your work.

Authors interested in marketing their own book will find most direct-mail options cost-prohibitive. However, flyers featuring your book can be easily produced and inexpensively photocopied. Give these flyers to friends and family, hand them out at work, ask your local bookstore to display them, pass them out to members of your reading group. Make certain your flyer includes ordering information, the book’s price and ISBN, and your web address (which should, of course, prominently feature your book).

Personal web pages are a great way to advertise your book. Include promotional copy, a cover image, and ordering information. Be sure to feature your web address on all promotional materials, both print and online.

Marketing your book can often seem like an uphill climb. With effective and polished promotional copy, the right amount of determination, and a basic understanding of self-marketing, however, you can make this hill much easier to climb. You’ve done the work of writing your book; now it is time to make your book work for you.

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