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Five tips to building your platform as a self-published author

The Journal Writer's Handbook

Reading back over my last few entries, here’s the heads-up on the key steps to building an authentic marketing platform for your book – and for it to feel easy rather than utterly terrifying or a real ball-ache:

  1. Make friends with a local journalist or editor. Remember they need copy to keep their publication in business. As a writer you deal in their life-blood. They will love to receive your press release as a local news story.
  2. Build an authentic network off-line by engaging in activities you are genuinely interested in and feel compelled to contribute to. Let your network be a by-product of your participation rather than its raison d’etre . This way people will get to know the real you rather than the networking you.
  3. Offer yourself as a speaker to a local group or society. You could tell your writer’s story, or speak on a subject that you…

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Posted by on January 18, 2013 in Self Publishing

 

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Life as a self-published author #3

The Journal Writer's Handbook

The internet is a mind-boggling place with so many different sites that writers can use to connect with their readers, ‘meet’ other writers, write about their topic, share their ideas, and find new channels to market. At a recent writer’s workshop hosted by crime author Jen Hilborne here in Swindon I noted down the URLs of at least 12 different author networking sites. Even for someone fairly technically ‘connected’ this was bordering on the brain-numbing – I dread to think what it was like for those who’d just got their email account up and running.

Technology is moving at a tremendous pace, with new sites springing up every day to help us build – or dilute – our online profile. From my perspective I’m sure there’s more I could be doing but at the moment the most I can manage is
blogging, Facebook, Linked-in, e-mailing and tweeting to get the word out…

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Posted by on January 16, 2013 in Self Publishing

 

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Life as a self-published author #1

The Journal Writer's Handbook

Just over one month ago I pushed the publish button on Blurb to initiate the first edition print run of The Journal Writer’s Handbook. It was an exciting moment, and since my books arrived I’ve sold a respectable number of them – and not only to people who know me!

To celebrate my first month as a self-published author I thought I’d include the Blurb BookShow in my blog post today, which shows a preview of the beginning of it, and an idea of the indexes at the end. Here it is:

Life’s been full of surprises since I completed the book. The very first surprise came when I held the finished article in my hands. I’d heard countless people say what a special moment it is when you first have your own book in your hands, and…

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Posted by on January 14, 2013 in Self Publishing

 

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