Reading back over my last few entries, here’s the heads-up on the key steps to building an authentic marketing platform for your book – and for it to feel easy rather than utterly terrifying or a real ball-ache:
- Make friends with a local journalist or editor. Remember they need copy to keep their publication in business. As a writer you deal in their life-blood. They will love to receive your press release as a local news story.
- Build an authentic network off-line by engaging in activities you are genuinely interested in and feel compelled to contribute to. Let your network be a by-product of your participation rather than its raison d’etre . This way people will get to know the real you rather than the networking you.
- Offer yourself as a speaker to a local group or society. You could tell your writer’s story, or speak on a subject that you…
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