Tag Archives: Xlibris Writer’s Workshop

Xlibris Writer’s Workshop Presents Self-Marketing Your Book

The creative freedom that self-publishing affords aspiring writers (especially from conventional publishing practices) entails more self-marketing effort. Accomplished independent author J.A. Konrath believes that writers are largely responsible for promoting their books.

“There are 50,000 novels published a year, and four out of five don’t make money. You have to get people to read you, or else you won’t be a writer for very long,” he said.  

Here are self-marketing tips from thriving self-pubbed writers who have proven that success in what was once known as “vanity publishing” is real and attainable.

“Don’t let the things you don’t have prevent you from using what you do have.”– John Locke

While the American e-book writer of crime fiction had no formal training as a writer, his gift of imagination not only propelled his writing success but also his marketing strategies. He believes that cost-free marketing can reap good results if you have “enthusiasm, empathy, people skills.”

“There’s always a way to compensate for what you don’t have. If I’m not as smart as you, I’ll have to work harder. If another woman is prettier than you, you might have to be more charming. There’s always a way to compensate,” Locke stressed.

“Guy’s provided me with such great content all year, the least I can do is buy his $10 book.”– Guy Kawasaki

With his bold statement that traditional publishers are having aneurysm from the growing influence of indies, the self-published author/entrepreneur recently published his book APE: Author- Publisher – Entrepreneur – How to Publish a Book co-authored with Shawn Welch. Kawasaki, however, reminds hopefuls that content quality very important. Perhaps such an advice is self-explanatory and surely the first step to attaining marketing success.

“I have beta readers, copyeditors, and an army of proofers and before I publish each book I have to make sure every one of them is available when I need them at the right time to release my book. I also have to make sure I’ve set aside time to design my cover, create my marketing copy and reach out to my readers when the book is released.”– Bella Andre

The New York Times and USA Today bestselling author have sold more over 1.5 million books to date. The figures speak for themselves. Also a full-time wife and mother, Bella juggles her demanding tasks pretty well. Only a disciplined person can pull that off.

Ready to make it big as an indie? The Xlibris Writer’s Workshop is here to guide you in your self-publishing journey from start to finish. Read more writing, editing, and marketing tips at theXlibris Blog.


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Xlibris Writer’s Workshop Presents: Inspiration for Writing – Part One

Notwithstanding how much you love to write, there will always be times when inspiration will not come and frustration kicks in. Inspiration is the essential ingredient every author must have.  Every writer needs to be inspired to find that brilliant book within them. Inspiration can come from a plethora of sources. In this first of a series of articles written for our new Xlibris Writer’s Workshop, we will explore a few sources you may of thought of and/or use right now. If you don’t; great! If you do, let these tips act as a reminder.

Keep a notebook handy:

This is a must for anybody who wants to write. Jot down your thoughts as they occur, use it to record quotes, plot ideas, character references, snippets of good phrases and conversation. Then use it as a research tool for your writing.


Listen to people:

When you are out in public, listen for what people are saying. I don’t mean eavesdrop, but keep quiet and your ears open for any interesting and relevant bits of dialog, and then jot it down in your notebook quickly.

Use your friends and family:

Speaking with friends and family can be a knowledgeable spring of inspiration. These conversations can stir the pot, focus your thoughts and produce ideas you had not envisaged. This can result in something that is greater than the sum of the parts.


Quotes are another massive source for insight. There are many internet quote sites you can visit to experience the words and sayings of the great and the good. Hopefully these will motivate and thrill you to greater heights in your efforts.

Source: Xlibris Writer’s Workshop Presents: Inspiration for Writing – Part One


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