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6 Easy Steps To Book Your Author Blog Tour

6 Easy Steps To Book Your Author Blog TourIt’s pretty common knowledge in the publishing industry that most book signing tours don’t generate big bucks for new authors. Sure—book tours can stir up buzz and interest. But most of the time, bookstore tours are put in place only after an author has established some kind of meaningful reputation that can translate into lines that wrap around the store.

These days, there’s a new way of connecting with readers that doesn’t involve brick-and-mortar book signings: blog tours. A blog tour is when an author does a series of interviews or guest posts on the blogs of book readers and reviewers. Blog tours are fantastic for author self-promotion.

Most of the time, blog tours are synchronized with book releases so that writers can sell more copies of their books. Blog tours can be inexpensive, fun, and rewarding!

How To Set Up a Blog Tour To Promote A Book

There are many ways to kick off your promotional blog tour. You can:

  • Hire a publicist to nab spots on popular blogs.
  • Hire an established and reputable book blog tour company (NOTE: There are unscrupulous companies that claim to get gigs for their clients on dozens of blogs, many of which lack a meaningful audience or are owned by the companies themselves).
  • Set up blogging dates yourself.

If you’re a DIYer and want to book a blog tour without having to pay for publicity help, here are the five steps that will get your book on great blogs.

1. Start reading book blogs. Do your research and narrow your focus to those blogs whose audiences are active readers in your genre. Make a list and track the blog’s attributes, audience participation, readership, and proclivities. HINT: Establish a clear minimum number in your head for the number of blogs that you’d like to appear on.

2. Establish a relationship. If possible, begin leaving comments on the blogs you like. Visit regularly. You may need to demonstrate your genuine appreciation of the blog before you’re invited to appear on it. Use Twitter and other networks to give shout-outs to blogs you like.

3. Write up a pitch plan. Some bloggers have writers beating down their door, begging for reviews and free promotion. You’ll need to make yourself stand out with a personal touch as well as an incentive. Are you willing to give away free copies of your book? Is your idea of what you’d like to “do” on the blog consistent with what the blogger is already doing? Are you willing to do interviews or only guest posts? Will you host the blogger on your author blog in exchange?

4. Draft your “nice to meet you” letter. Reach out to the blogger via a personal email when possible. Be kind, flexible, and maybe a little deferential: you’re asking to be invited to the party, after all. Express your appreciation for the blog and volunteer to host a giveaway (should the blogger believe that his/her audience would benefit from your visit to the blog).

5. Follow instructions carefully. If a blogger agrees to host you, be sure to follow directions. Also, include links to your social networks and author website in your post—just don’t overdo it.

6. Set up your blog calendar. On the days that your blog post is to appear on each guest blog, be sure to put in an appearance that day. Leave comments, interact with readers, thank the host for having you. Then, if you’re running a contest, follow up as soon as possible by sending out the prize.

When Your Author Blog Tour Is Over

Be sure to thank your host for his/her willingness to help you; you might even want to mail out a little thank-you gift. Then, keep your contacts well organized so that when you have another reason to do a blog tour, their contact information will be at your fingertips.

QUESTION: Do you like the idea of doing a blog tour?

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Posted by on April 18, 2013 in Self Publishing

 

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Getting published! Sort of…

A writer's blog- (Nia Harries)

Well the past few weeks have been hectic and they will continue to be, however i am looking forward to the next chapter in my life, quite literally!

I have decided that due to some of the changes in my life in the coming months that i will be putting my book to bed and self- publishing. I have had some first hand advice from a lovely friend of mine- (thanks Jules) who has incidentally already published a book- find it here following which i am now taking the great leap of faith and will have my book in my hand hopefully by the summer! I am very excited at the prospect but also petrified as i still have my college course to complete and a future to plan out given that i am leaving my current job at the end of the month.

As scary as this new step seems i…

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Posted by on April 5, 2013 in Self Publishing, writing

 

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Publishing Wars: Traditional vs Self

Living in Other Worlds: The Life of a Fantasy Writer

Maybe some of you have been waiting for this one. And after a long, busy week (where I may or may not have forgotten to post yet), I’m finally going to tackle the subject.

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Now, before I begin, I want to start off by saying I am not an expert and anyone who claims to be an expert (unless they have legitimate credentials and experience) is really not. There is blog after blog filled with writers rambling on about self-publishing and traditional publishing. They claim to be experts. Most aren’t. So don’t take what you read and think it the absolute truth (this just so happens to be a smart thing to do with just about everything).

Let’s look at a quick list of pros and cons.

Traditional: They have editors to look over your work, some (note some, you still have to do promotion yourself) publicity that will work…

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Posted by on April 5, 2013 in Self Publishing

 

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